Why The Crucible Remains Important Today Essay -- Essay on The Crucibl

Why ‘The Crucible’ Remains Important Today For an account of any sort to have any significance or importance approximately 50 years subsequent to being composed and without a doubt very nearly 400 years after it was set, it needs to contain subjects and thoughts that have been consistently felt and experienced by individuals from varying backgrounds just as proceeding to address and have importance to new and changed ages of individuals. A long time in the wake of being composed, Arthur Miller’s ‘The Crucible’, still effectively addresses various ages of individuals, that albeit live in various nations, under various governments and have a place with various friend gatherings, experience similar issues that the characters of ‘The Crucible’ experienced just as similar issues that were experienced by Arthur Miller at the hour of composing. ‘The Crucible’ successfully addresses not just the issue of congruity found in every single social gathering, it represents the momentous measure of intensity a select gathering of individuals may have, simply in light of the fact that it is they who are qualified for decipher the different law and ethics by which individuals live just as the various shameful acts that keep on tormenting humankind. A solid subject in ‘The Crucible’, similarity is a thought or even an issue that has been available and has tormented humankind for ages. The unquestionable need to fit in with the Church’s see and those of its clergymen is gravely clear in ‘The Crucible’ and causes a lot of individual clash in the play’s characters. The gathering of denounced charac-ters must eithe...

How to Use the STDEV.S Function in Excel

Step by step instructions to Use the STDEV.S Function in Excel The standard deviation is an illustrative measurement that educates us concerning the scattering or spread-of a lot of information. Much the same as utilizing numerous different equations in insights, the figuring of a standard deviation is a genuinely monotonous procedure to do by hand. Luckily, factual programming speeds up this figuring significantly. Factual Software There are numerous product bundles that do factual counts, however one of the most promptly open projects is Microsoft Excel. In spite of the fact that we could utilize a bit by bit process utilizing the recipe for a standard deviation for our figuring, it is conceivable to finish this estimation utilizing one Excel work. Populaces and Samples Before proceeding onward to the particular orders used to figure a standard deviation, it is imperative to recognize a populace and an example. A populace is the arrangement of each individual being considered. An example is a subset of a populace. The contrast between these two ideas implies the distinction in how a standard deviation is determined. Standard Deviation in Excel To utilize Excel to decide the example standard deviation of a lot of quantitative information, type these numbers into a gathering of adjoining cells in a spreadsheet. In a vacant cell type what is in the quotes STDEV.S( ​Following this sort the area of the cells where the information is and afterward close the brackets with ​). This should then again be possible by utilization of the accompanying method. On the off chance that our information is situated in cells A2 to A10, at that point (excluding the quotes) STDEV.S(A2:A10) will get the example standard deviation of the passages in cells A2 to A10. As opposed to composing the area of the cells where our information is found, we can utilize an alternate technique. This includes composing the principal half of the recipe STDEV.S(, and tapping on the primary cell where the information is found. A hued box will show up around the cell that we have chosen. We at that point drag the mouse until we have chosen the entirety of the cells that contain our information. We finish this by shutting the enclosures. Alerts There a couple of alerts that must be made in utilizing Excel for this figuring. We have to ensure that we don't stir up out capacities. The Excel recipe STDEV.S intently takes after STDEV.P. The previous is ordinarily the essential equation for our figurings, as it is utilized when our information is an example from a populace. If our information establishes the whole populace being examined, at that point we would need to utilize STDEV.P. Something else that we should be cautious about concerns the quantity of information esteems. Exceed expectations is restricted by the quantity of qualities that can be gone into the standard deviation work. The entirety of the cells that we use for our figuring must be numerical. We should be certain that blunder cells and cells with content in them are not gone into the standard deviation recipe.

Why E-Commerce is The Way to Go

Why E-Commerce is The Way to Go Make Money Online Queries? Struggling To Get Traffic To Your Blog? Sign Up On (HBB) Forum Now!Why E-Commerce is The Way to GoUpdated On 19/02/2020Author : Ram kumarTopic : eCommerceShort URL : https://hbb.me/2y5a9D4 CONNECT WITH HBB ON SOCIAL MEDIA Follow @HellBoundBlogThis is the age of technology. People are on their mobile phones, laptops, desktops, and tablets most of the day. Most of the communication done each day is already done through gadgets and social media. That is why e-commerce websites are also gaining so much traction and popularity for businesses to build on and expand. A lot of services, shops and brands are already online and a lot of people really respond to it well because of one main reason: convenience. But that is not the only thing that drives more and more people to shop online, it is a growing industry and if you have not put up your own e-commerce website yet, then you are probably lagging behind your competitors. Haven’t you noticed that even though m ost brands and businesses still invest in traditional marketing such as print or magazine ads, billboards, and other out of home marketing strategies, they still allocate a huge chunk of their marketing budgets in ads and strategies targeted using social media platforms? This is the direction where marketing strategies are at, and with an e-commerce website, it would be very easy for you to build your brand online.24/7 ConvenienceWhen you put up an online store, people do not need to go through the hassle of going to your physical store because they could find what they are looking for and shop simply in the comfort of their own homes. Not all people have the same work schedule, some work until the wee hours of midnight, giving them no time to actually buy from physical stores. Because it is an online shop, it is open 24 hours in a day for all days of the week. With convenience, you are also giving your potential customers a sense of comfort when they are shopping and taking away th e hectic vibe in a possibly messy store filled with so much people. This way, your customers have the flexibility to actually take their time and enjoy shopping in their own terms and how they like to do it.Reach Every CornerBuilding a business and a brand is tough. It is not easy to put up one store front because you have to think of the most tactical area with the most foot traffic that would help you introduce your brand to the community. You are one of the very few lucky ones if you already have multiple store fronts in different key areas, but it is one expensive feat to upkeep. If you do not have much of a capital but want to expand your reach for your business, then going online is the way to go. You would be able to cater to clients far away from your physical store. A great way to actually start up a business is to not prioritize a store front. It is better to actually spend on building an e-commerce website first to not only get your brand known and build it up, but to als o drive up your sales and increase capital.READ3 Important (And Interesting) eCommerce Business StrategiesAttract Potential Customers Outside of Your Market NicheWhen you have e-commerce website, your online presence would greatly increase added with your social media platforms. If you maximize your marketing strategies   through your online channels, you would be able to pop up in the top pages or maybe even first top page of search engine searches. You would be able to tap different markets even those outside of your targeted niche. For example, if your business is selling basketball apparel, of course a great majority of your target market would be males. But when a girl’s boyfriend’s birthday is coming up, she could possibly search for “best basketball apparel stores” and yours could pop up, making her a potential customer. Online marketing has endless   opportunities just waiting for your business could take advantage of.Results at the Palm of Your HandFor online sales, you would be able to get reports instantly. This holds most especially true if you hire an outsourced marketing provider to handle all of your e-commerce website building and maintaining. The beauty in that is that your data would already be analysed for you so you know which products are fast moving, which products do not sell to your market, who your market is, what your market like, and so much more information that would be beneficial in handling your business and increasing your brand. With information such as knowing what time usually your e-commerce website has the most traffic and from what area, the demographic of your market, the spending habits of your demographic, and other information, you would be able to cater your marketing and advertising strategies to be able to not only increase the traffic to your website, but more importantly to drive these potential customers to make an actual purchase.

Personal Narrative- Eventful Thanksgiving Essay - 488 Words

Personal Narrative- Eventful Thanksgiving The crisp, cool, and cinnamon air filled the morning of Thanksgiving in 1987. Although I was only two years and eleven months old, I remember the scratchy, fuzzy, purple- footed pajamas that I was wearing that morning. After I woke up, I helped my mom make her famous orange- cranberry relish, got dressed in my cream sweater dotted with cherries and my navy pleated skirt, topped off with my favorite cream fuzz- warn tights, and before I knew it we were out the door to my grandmothers house. After an early dinner with my grandparents, mom, and dad, my grandfather and dad left to catch the Dallas Cowboys Thanksgiving Day football game, leaving the rest of us to find entertainment of our own.†¦show more content†¦We looked at each other, stood up, and headed down the big hallway and around the corner to find my mom gasping at the fact that her water had broken. This was a surprise seeing as she was not due to give birth to my little sister for another two weeks. Once again, we w ere out the door and in the car. My grandmother did not put me in my car seat right and I remember struggling to free my arms the entire ride. My mom sat in the front seat yelling and muttering words under her breath. I was afraid because my mom was in such a strange state but I soon realized that she was yelling more at my grandmother than at her painful stomach. Every time we approached traffic, she gasped and turned behind her with her hand on my car seat, as to secure me from some ejecting force. It was not until years later that I was told all of the stories about what a terrible driver my grandmother was and how many cars she destroyed in various incidents, as my grandfather calls them. We reached the hospital in plenty of time, but with one problem remaining, my grandfather and dad remained uninformed and unreachable as the resided among thousands of intoxicated football fans. They arrived in just enough time to see my mom before she had my sister, but not without strategic m ethods to get a hold of them. They first had to be paged over the intercom and when that seized to succeed, event staff members were sent to find them standing

Slavery in the South - Free Essay Example

Sample details Pages: 4 Words: 1195 Downloads: 4 Date added: 2019/05/15 Category Society Essay Level High school Tags: Slavery Essay Did you like this example? Slavery in the South Slavery is a huge part of the American history. Colonist first started out enslaving Native Americans. The problem with enslaving Native Americans was that they knew the area very well to which they could escape. Don’t waste time! Our writers will create an original "Slavery in the South" essay for you Create order At the same time, they also relied on indentured servants from Europe. A lot of poor Europeans wanted to come to the colonies for a new opportunity. Since they were too poor to buy their way to the colonies, they will sell their labor in exchange for the trip. They will work for an amount of time, then they will be released with land and money to survive in the colonies. Since there were frequent ships going back and forth between Europe and the colonies, peoples comments about the colonies are being brought back to Europe. Comments about indentured servants being mistreated got brought back to Europe. This caused people in Europe to be scared to work in the colonies. Africans were later introduced to the colonies for sale. They were seen as a cheaper and better option compared to indentured servants and Native Americans. African slaves later became the norm in the South. Despite the fact that colonist could enslave Native Americans and European indentured servants, Africans were economically, politically, and culturally beneficial for the southern society. Slaves were essential for the southern economy to thrive during the 1800s. They needed the slaves to work on the farms. The South needs to keep up with the demand of rice and cotton to supply the North. The price of cotton and rice was kept down low to beat out the competition by other southern farmers. If an indentured servant was to work on the farms, the price to sell the cotton would be a lot higher to compensate the cost of the indentured servant. Cotton gin played a huge role in the slave trade during this time. With the invention of cotton gin, more farmers wanted to be in the cotton business. This also means that the demand for slaves increased dramatically. Congress tries to ban slave trade in 1808 with the Abolition Act. Despite Congress put the act into effect, it didnt stop slave trading in the South. Southerners would smuggle slaves into the country and sold them in their own flea market. By selling it at their own flea market, it will not be detected by the marshals. Another way slaves were continued being trade was by breeding slaves. Slave owners will encourage sexual intercourse between slaves. Their offspring will be sold to another farmer. By smuggling and breeding more slaves, the South gain a lot more political power in the government. With the three-fifths compromise being in effect, the South out populated the North with the huge amounts of African slaves. In the 1850s, pro slave legislators were powerful in all branches of the government. With this power, they pass the Fugitive Slave Law. This law requires all runaway slaves to be returned back to its slave owner. If a runaway slave was caught in the North, they are not allowed to stand trial even though they made it to the Freeland. Northerners were also encouraged to catch and return slaves back to the South by a money award. This law clearly didnt follow the guidelines of the constitution. Also, the Supreme Court didnt review it at all. Northerners were not happy with this law. A senator named William H. Seward from New York said this law was above the constitution. Northerners didnt agree with the South with its wrongdoings of slavery, but the South finds ways to explain their doings is right. In order for the Southerners justify slavery is right, they turned to God. They say that according to God, they are meant to come to America to be slaves to live a better life than in Africa. Slave owners are taking care of the powerless by providing them a space to live. Some Southerners went even further saying that some people are born to do hard labor and be owned by someone. Southerners tried very hard to keep in possession and control of their slaves. Despite the effort, many slaves escape through the Underground Railroad. The Underground Railroad was a system that helped African slaves in the South escape to the North. With the Fugitive Slave Law being in effect, some African slaves were caught. Majority of them made it to the Freeland. A lot of Southerners were angry that people are helping the slaves escape. In the eyes of most Southerners, Africans were not seen as people, and shouldnt be helped as people. The Africans in the South obviously didnt agree with those ideas. To fight for their identity and equality, some African slaves tried to use the judicial system to fight for their rights. One of these cases was the infamous Dred Scott case. Dred Scott was a slave working for a master in the South. One day his master decided to bring him up to the North for a business trip. During this time, Africans who lived in the North are considered free and not as slaves. Since Dred Scott step foot into a northern state, Illinois, he wanted to be considered as a free person. Dred Scott decided to use the judicial system to gain his freedom and rights as an American. The case Dred Scott Vs Sandford went all the way to the supreme court. The verdict from the court was that even if an African slave set foot in a free territory, they are still considered as slaves and they are not granted freedom. The court also said that people of black color are not guaranteed the same rights as white people. This verdict upset a lot of Northerners and Africans in the North and South. This verdict also favored the South and gave them an excuse to justify slavery. This case was one of the few cases which brought up the tension between the North and the South. This tension was later turned into the Civil War. Southerners gain a lot of perks by owning African slaves and justifying slavery. Africans were taken advantage of because of their social status and skin color. They were forced into hard labor which set the foundation of the southern economy. Africans were also used to gain more political power with their population in the South. African slaves tried to fight for their freedom and equality, but they were seen as not humans and shouldnt be treated as humans. The American history has numerous events which they took advantage of people base on their skin color or race. For instance, Chinese people were taken advantage to build a railroad system in a country that doesnt even treat them equally. Even to this day, Mexicans are taken advantage to grow fruits and vegetables to people who want to kick them out of the country. It is very hard for American to stop taken advantage of people that are not pure white. The concept of color is so embedded into the American society. We, as Americans, need to stop seeing color in people to truly make this country great again.

The Chrysanthemums By John Steinbeck Essay - 1694 Words

The story â€Å"The Chrysanthemums† by John Steinbeck, like many stories by this author, is loaded with symbolism and concepts about human nature. Each description of characters, places, and physical aspects is written in a way that is simple to understand, but one should not be tricked by his ordinary words since there is always a greater meaning behind them. In this particular story, if one considers the period of time when the story was written, which was the nineteen thirties, is perceived how Steinbeck presents the readers with an uncommon matter that not many writers wrote about. That matter, being, the topic of women and their sexuality, which is the main focus of the story, in a time when a woman s life is dominated by men and as a consequence, many women are deprived of their personal, social and sexual fulfillment. These deprivations in a woman’s life are illustrated within the descriptions and events that occur around the primary symbol in this story, the flo wer chrysanthemum, which as the story advances, reveals itself to symbolize Elisa’s femininity, her fulfillment as a woman and even her. Elisa’s masculine descriptions such as her face being â€Å"lean and strong,† her body being â€Å"blocked and heavy,† and the â€Å"man s black hat† that she is wearing, which in a way, they hide the feminine side of her, but in another way they also emphasize how she could be doing a different, or more challenging, job in her life than just cultivating flowers. In the story, she is moreShow MoreRelatedThe Chrysanthemums By John Steinbeck875 Words   |  4 Pages Introduction The Chrysanthemums author, John Steinbeck, struggles to equality using Elisa Ellen. The Chrysanthemums depicts a capable, a woman who is denied fulfillment socially, sexually, and personal fulfillment through prevailing the woman s role conception in the men dominated the world. The appearance, speech, and actions of Elisa depict that frustration that women experienced in 1930 s Steinbeck s masculine world. Thus, this brings the questions: In what ways does Elisa s characterRead MoreThe Chrysanthemums By John Steinbeck1559 Words   |  7 PagesThe Chrysanthemums by John Steinbeck is a rich piece of work that has many underlying meanings hidden within it. I find that it was no mistake that this entire short story is a metaphor. Each character plays their own role in creating this metaphor from the very beginning of the story all the way until the bitter end. As well as characters, the lack of one particular â€Å"character† in this story seems to be the most important metaphor of all. No one character is more important than the other. They allRead MoreThe Chrysanthemums By John Steinbeck982 Words   |  4 Pagesâ€Å"The Chrysanthemums† is a short story written by John Steinbeck. The story was originally published in 1937 before later being released as a part of his The Long Valley collection. This is an important story as it expresses women in a way that is more realistic, showing their true boredom, ambition, and capabilities. Some scholars interpreted this story differently, but C. Kenneth Pellow interprets it as â€Å"radically feministic.† The Great Depression was finally ending and women’s rights were risingRead MoreThe Chrysanthemums By John Steinbeck Essay1327 Words   |  6 Pagesâ€Å"The Chrysanthemums† By John Steinbeck â€Å"Tears, Idle Tears† By Alfred, Lord Tennyson Both of these stories has the speaker/main character going through an emotional journey and in a way they are pretty similar with their own little differences. This story, â€Å"The Chrysanthemums†, and this poem, â€Å"Tears, Idle Tears†, are both similar in the way that the main character/speaker of the story is upset and is crying either at one point in the story or in all of the poem. And, well, it’s not just that butRead MoreThe Chrysanthemums By John Steinbeck889 Words   |  4 PagesWhen John Steinbeck s short story The Chrysanthemums first appeared in the October 1937 edition of Harper s Magazine (Osborne 479), Franklin D. Roosevelt had just been reelected president. The country was recovering from the Great Depression, unions were developing, and child labor in manufacturing was terminated (Jones 805-6). The first female cabinet member in American history, Frances Perkins, was appointed the Secretary of Labor (Jones 802). She was one of the few women in her time to gainRead MoreThe Chrysanthemums By John Steinbeck Analysis935 Words   |  4 PagesIn John Steinbeck‘s short story â€Å"The Chrysanthemums † Elisa Gives off the impression that she is not satisfied with her life. She can’t put a finger on her source of discomfort, but knows that she is not quite satisfied with how her life is continuing. Elisa’s husband doesn’t give her the proper attention she is craving, so elisa turns to her only sense of compassion; her garden. Elisa uses her beloved chrysanthemums to express her inner feelings about what it’s like to truly care for something.Read MoreSymbolism in the Chrysanthemums by John Steinbeck1758 Words   |  8 PagesJohn Steinbecks The Chrysanthemums is a story that is full of symbolism. After the first read, it might seem like an innocent tale about a woman and her garden. However, upon further examination, the reader learns it is actually a story about a womans desires and frust rations in her life. Steinbeck uses many examples, such as the flowers to symbolize the thoughts and ideas of the main character, Elisa, in this story. Elisa Allen is a lonesome woman who gets pleasure from growingRead MoreThe Chrysanthemums by John Steinbeck Essay1029 Words   |  5 PagesSteinbeck’s â€Å"Chrysanthemums†: How Boundaries Limited Elisa’s Pursuing for Self Fulfillment â€Å"The Chrysanthemums†, â€Å"a brilliant piece of writing, perhaps the best story Steinbeck ever wrote†, as expressed by Jay Parini in his article Lawrence’s and Steinbeck’s â€Å"Chrysanthemums†, is one of the most interesting and ambiguous story of this writer. Steinbeck’s little story shows to the reader the reality of women during the nineteenth hundreds and the great depression. In order to show this reality,Read MoreThe Chrysanthemums By John Steinbeck Analysis949 Words   |  4 PagesBiography John Ernst Steinbeck was born in Salinas, California, which is where the short story, â€Å"The Chrysanthemums† is set in 1902. He won the Nobel Prize in Literature and his held in high regard, but not quite as high as Faulkner and Hemingway. Steinbeck died of a heart attack in Salinas, California in 1963 (Levant). Overview Steinbeck published the short story The Chrysanthemums in 1937 and included as part of his collection The Long Valley the following year. In the story, Henry AllenRead MoreSummary Of The Chrysanthemums By John Steinbeck858 Words   |  4 PagesSummary Response Essay- â€Å"The Chrysanthemums† Their are times in life when we all get so busy that we forget to make time for people we care about. This is because we take each other for granted and push aside the important things such as having fun, talking to each other and enjoying life with each other to deal with things we consider to be more important and concerning. This type of situation is becoming way too common in todays society with people connected with their work and that we no longer

Leadership and Ethical Hehaviours Samples †MyAssignmenthelp.com

Question: Discuss about the Leadership and Ethical Hehaviours. Answer: Ethical behaviours possessed by a leader to act as a positive role model The ethical behaviors that the leader should demonstrate included the fairness and transparency of work for promoting a good working culture and working condition to make the employees perform to their potential. The leader must establish a sense of honesty and focus on the development of teams by taking effective decisions at the right time. The leader must also encourage various initiatives and guide the employees in the right direction by making them understand about the vision and organizational strategies that are needed to be followed for deriving good outcomes in business[1]. The ethical behaviours promoted by the leader must be consistent with the moral standards and he must be able to take responsibility for the actions performed by the employees. It is important for the leader to treat everyone with respect and maintain the organizational values and beliefs to establish a good culture and implement decisions that are fair and are based on facts rather than opinions. The lea der must consider the opinions and responses of the employees prior to taking any decision[2]. Personal development plan and its major elements The personal development plan is the actual process of developing an action plan based on the values, beliefs, awareness, reflection for setting the goals and objectives and improves the career aspects too. The personal development plan also includes improvement of career by enabling self improvement and enhancement of personal skills, knowledge and expertise. The most important elements of a personal development plan or PDP are establishing a clear vision, a clear idea of the standard that is needed to be achieved and identifying the area of priority as well[3]. Examples of own personal goals and ensure progress There are various examples of the personal goals such as improving own personal life and even progressing in own career by improving own skills, knowledge and expertise level. As a health goal, I need to exercise everyday and avoid junk foods to take care of myself and sustain optimum health and wellness. The creative or intellectual goals include fulfilling my hobbies and learn other languages to improve my writing skills and speaking abilities too[4]. Application of technology for managing the work priorities As part of the technological aspects, it is important for me to manage priorities at work by looking at the bigger picture, develop priorities, manage allocation of tasks and plan the list of everyday and weekly activities. The technologies have also helped in enabling proper communication between individuals and interact with each other with the help of emails, chats and video conferencing[5]. Maintenance of work/life balance to manage work priorities Maintaining a good work life balance means enabling prioritization between work including both career and ambition along with lifestyle. It means maintaining a good balance between the daily work activities, taking care of health and leading a good life. By maintaining good health, it would be easy to manage the priorities of tasks and focus on the achievement of goals and objectives with ease and effectiveness[6]. Competency standards and its five examples relevant to the job role The competency standards mean fulfilling the various tasks to achieve the highest level of competency based on the job roles and responsibilities. The competency standards are the combination of various benchmarks that are used to make an assessment of the skills, knowledge and expertise within the workplace and form a level of competency to perform to the potential[7]. Training package is one of the competency standard that helps in improving the skills, knowledge and expertise and make the employees work harder to achieve positive business outcomes properly. Utilisation of competency standards for describing the process and prioritise areas of development The competency standards have helped in prioritizing the areas of development and explore the major roles, responsibilities and objective that are needed to be achieved. The competency standards are also useful for improving the processes and focus on the areas that need developments. The developments in various areas are prioritized and a level of performance is established for that position as well. Three types on-the-job training at the workplace There are three major kinds of on-the-job training such as rotation of jobs, coaching and job related instructions provided. The job rotation helps in moving the trainee from one job to another job and obtain the relevant amount of knowledge, information, skills and expertise from different kinds of assignments. The coaching method helps in training the employees and providing the trainees with feedbacks for gaining enough opportunities to express ideas and opinions. The job related instructions are provided to make them know about the issues and correct the trainees whenever possible. Off-the-job methods could help in developing the training purpose for the employees and make them adopt with the new surroundings to perform with much ease and effectiveness. Competitive edge The competitive edge means enabling a company to gain competitive advantage over its competitors. The business organizations must innovate its products and services consistently for gaining competitive advantage in business. By performing the organizational tasks properly, it would be convenient for the organization to generate more revenue by attracting more customers and gain competitive advantage in business[8]. Various principles and techniques of performance measurement Various principles and procedures are associated with the measurement of performance of the organisation and its employees. The measurement of performance system should be aligned with the organisations vision and ensure that the organisation moves in the right direction to accomplish the strategic objectives in business. Another principle is to make sure that the performance measurement measures are balanced with the management of both financial and non-financial data. The financial measures are identified easily and data is collected for reflecting on the major business aspects[9]. The principle of combining both the processed and outcome data is also useful for contributing the targeted outcomes and predict the results at earlier stages. Another principle showed that the measures should be based on the operational definitions, which could not only help in interpreting the major terms but also might help in measuring the actual performances that could facilitate the process of deci sion making too. Two common personality type testing process for identifying individuals behaviour type and personality traits Two of the most important personality type testing processes are Activity Vendor Analysis or AVA and Myers Briggs Type Indicator, also known as MBTI. The AVA testing process could help in designing the psychometric questionnaire and measure the four personality factors that could develop and improve the behaviours among individuals. The MBTI allows for designing a psychometric questionnaire for measuring the psychological processes by which people perceive the world and make effective decisions. Another effective testing procedure for identifying the personality traits is the Eyesenck Personality Questionnaire. Learning style The different types of learning are visual learning, which has helped me to identify pictures, images and gain a spatial understanding while the aural style of learning has helped me to learn how to use sound and understand music. The verbal or linguistic learning style has made me enhance my skills to improve in the areas of both speaking and writing. The physical or kinesthetic style has allowed me to move my hands, legs and gain sense by touching, smelling or feeling anything nearby[10]. Three principles of time management The three major principles of time management are Maslows hierarchy of needs, having a clear vision, defining the limits and doing one task at a time. The hierarchy of needs would make an individual manage time properly and at the same time, fulfill the needs and requirements at various levels such as psychological needs, safety needs, love and belonging, esteem and self-actualization needs too. Gaining a clear vision could help in achieving the desired set of objectives that were expected to be achieved. Performing one task at a time would help in finishing the tasks earlier and accomplish the aims one by one[11]. Defining the limits could encourage innovation and creativity, furthermore concentrate on the tasks rather than thinking about the unlimited time provided. Functions of Organizational policies and procedures Every business owners have the rights to implement policies and procedures to create good working conditions and create acceptable workplace activities along with reviewing the employees during orientation. The organizational policies could provide framework and enhance the structure of the organisation and even contribute to the formation of a good culture. The organizational policies and procedures would also develop a sense of integrity, trust and ethical behaviours among the individuals and make them communicate with each other properly. The guidelines present in the policies and the employees must not violate procedures, otherwise it might result in issues and various other complexities[12]. The implementation of good organizational policies could reinforce the practices that could benefit the workplace as well as its customers by promoting freedom of choices and making of decisions in business. Difference between formal and informal self-development opportunities The formal and informal self development opportunities are based on the formal and informal training that are provided to the individuals working within the company. The formal training includes exploring the clear learning objectives and then utilize various methods to reach the goals. Lastly, the evaluation methods were used after the formal training for creating self development opportunities is completed[13]. The informal self-development opportunities are based on the informal training, which is mainly based on the incidents and so there is no need of specific training goals. The most suitable informal training could be the ways of learning by gaining experiences from doing job. Few major examples of informal self development opportunities are employees discussing about certain topic and searching data and information from secondary sources like newspapers, journals, articles and book discussion groups. Three benefits of participating in business networks The outcome of generating the most referrals is the first and foremost advantages of participating n the business networks. There are better scopes and opportunities to expand business and generate more revenue in business, furthermore allow the organisation to gain competitive advantage in business[14]. Getting involved in business networks could also facilitate the process of decision making, create open doors for communication and even obtain the advice and responses of the subordinates before making any effective decisions. Preparing a plan to benefit the employees and organisation As a manager of the administrative team, it is my responsibility to make sure that the employees are skilled, knowledgeable and hold good levels of expertise for performing t their potential. From the case study, it is seen that the employees presently have been unable to meet deadlines, not performing well and even taking more sick leaves than before. They told that they had been feeling stressed with their roles and responsibilities, which further deteriorated their performances. As a manager, I would provide them training and developmental sessions for improving their abilities and knowledge and make them perform to their potential. I would guide them in the right direction by making them understand the vision of the organisation so that they could move in the right direction. Communication should be established and in case they performed well, they should be motivated as well for driving their working behaviours and ensure that they perform efficiently. This would make the compan y gain good levels of profit and competitive advantage in business too[15]. Project on Personal work plan: Personal work plan The personal work plan was created to focus on the short, medium and long term goals by understanding the vision and description of position of himself within the seafood restaurant. The restaurant has innovated the products and services and managed the team properly to serve the customers properly and generate good amounts of revenue in business. Identification of personal goals and career objectives The personal goals can be short, medium and long term. As a manager of the organisation, the short-term goal is to identify the food that will be served while the medium term goal is to enable innovation in the cuisine[16]. The long-term goal is to provide training and development sessions for enhancing the skills and expertise level of the general management of the restaurant. Responsibilities and accountabilities Working as a manager needs proper management plan for ensuring the services delivered to the customers are successful. Training should be provided to the staffs for making them skilled to create innovation and bring out positive business outcomes. Goals and objectives Goals and objectives are to promote innovation in cuisine, arrange training sessions to the employees and understand the needs and preferences of the customers regarding quality. Legislative requirements Health and safety at work Act, Fair Work Act, etc. are implemented to ensure that good culture and working conditions are maintained for employees to perform to their potential. Key performance indicators The major key performance indicators are sales per head, rate of response based on the advertising and promotions, level of customer satisfaction and total cost of labour. Activities to advance goals Effective management of human resources for making the staffs informed and aware of serving the customers properly and this can be done with the help of training and developmental sessions. A proper budget is to be maintained for making an assessment of the costs that will be incurred while making the business function. Involvement of social media can enhance brand awareness among the customers and this is a major aspect of innovation too[17]. Project activity List of qualifications and competency gaps The competency gap is the difference between the level of competency of the workforce and the predicted competency level that is needed to achieve a specific outcome. The competency gap is much more effective than the level of skills that is required for accomplishing a certain task. Qualifications include the educational skills that are possessed by an individual to become successful in career[18]. Master of business administration Human resource management Interpersonal and communication skills Leadership skills Feedbacks from the team members The feedbacks from team members, customers and colleagues are essential for enhancing own skills and ensure professional development. Obtaining the responses and feedbacks from the employees could also help in making improvements in the areas of professional development and furthermore ensure delivery of services effectively. While doing simulated assessment, the students could act as responsible team members and serve the customers properly[19]. Analysis of feedbacks and making adjustments The various opinions and feedbacks are analysed to make necessary adjustments and even make improvements in the list of qualifications and competency gaps for improving the professional development of the employees working within the Australian organisations. Professional development plan Developing opportunities The development opportunities include providing training sessions to the workers for enhancing their skills, knowledge and expertise level. The manager must identify the areas where they lack certain strengths and then provide them training for enhancing their capabilities, competency level and make them perform to the potential. Skills required to gain competitive edge Various skills are required to make the business organizations achieve strengths and capabilities and obtain competitive advantage in business. Addition of value is essential along with resolving the issues rather than criticizing those. Critical thinking skills are important, leadership skills and ability to communicate with each other to promote effective team working abilities should also make the company gain competitive advantage in business[20]. Involvement in networks to enhance professional development By participating in business networks, it would be easy to manage good communications, underpin the skills and even enhance the development of professionalism. Timeframe to achieve new skills, development opportunities The time that will be taken for the achievement of development opportunities are four years, which has allowed the staffs to gather new skills, participate in networks and facilitate the development opportunities and professional outcomes[21]. References Aronoff, J. and Wilson, J.P., 2014.Personality in the social process. Psychology Press. Bititci, U., Garengo, P., Drfler, V. and Nudurupati, S., 2012. Performance measurement: challenges for tomorrow.International Journal of Management Reviews,14(3), pp.305-327. Huhtala, M., Kangas, M., Lms, A.M. and Feldt, T., 2013. Ethical managers in ethical organisations? The leadership-culture connection among Finnish managers.Leadership Organization Development Journal,34(3), pp.250-270. Karaibrahimoglu, Y.Z. and Cangarli, B.G., 2016. Do auditing and reporting standards affect firms ethical behaviours? The moderating role of national culture.Journal of Business Ethics,139(1), pp.55-75. Matzat, U., 2013. Do blended virtual learning communities enhance teachers' professional development more than purely virtual ones? A large scale empirical comparison.Computers Education,60(1), pp.40-51. McGrath, M., 2014. Personal development plan.Leading the Way,11(1), p.21. Megginson, D. and Whitaker, V., 2017.Continuing professional development. Kogan Page Publishers. Pedler, M., Burgoyne, J. and Boydell, T., 2013.A Manager's Guide to Self-development. McGraw-Hill Education (UK). Shanafelt, T.D., Hasan, O., Dyrbye, L.N., Sinsky, C., Satele, D., Sloan, J. and West, C.P., 2015, December. Changes in burnout and satisfaction with work-life balance in physicians and the general US working population between 2011 and 2014. InMayo Clinic Proceedings(Vol. 90, No. 12, pp. 1600-1613). Elsevier. Stahl, G., Bjrkman, I., Farndale, E., Morris, S.S., Paauwe, J., Stiles, P., Trevor, J. and Wright, P., 2012. Six principles of effective global talent management.Sloan Management Review,53(2), pp.25-42. Tieger, P.D., Barron, B. and Tieger, K., 2014.Do what you are: Discover the perfect career for you through the secrets of personality type. Little, Brown. Uribe-Tirado, A. and Muoz, W.C., 2012. Information literacy competency standards for higher education and their correlation with the cycle of knowledge generation.

A Difference in Values essays

A Difference in Values essays The House of Wang Lung rose in one generation from a family of poor farmers to a wealthy respected house in the novel The Good Earth by Pearl Buck. The dramatic change in social status causes the sons of Wang Lung to have different views and values from their father. His different treatment of each son also shapes each character. Although part of the same family the charachters demonstrate a difference in values. The father values the land, the youngest son values regognition, the middle son values wealth, and the eldest son values respect. As a result of his impoverished upbringing, Wang Lung values the land more than anything else. His obsession with the land causes him to neglect his family. The youngest son receives no attention and Wang Lung's plan to have him work the land disturbs him and makes him feel like a peasant. He feels that he has to prove that he is as great as his brothers and leaves the family to join the army. The middle son watches as his inheritance passes from his father's hand into the hand of his eldest son, and complains that his share is always too small. He wants to save the families money. The eldest son receives more attention and is given more than the other two sons and wants to be respected as a great family. The eldest son receives more attention and is given more than the other two sons and wants to be respected as a great family. Wang Lung is proud of his first born son, Nung En, and gives him more than his other two sons. One example is when Wang Lung becomes distressed because he cannot read the contracts he is signing and does not want to sign a bad deal. He hopes that sending the elder son to school to learn how to read will solve this problem. The elder son is no longer needed in the fields, because Wang Lung can now afford men to work the land. However, he ignores sending his other children to school until later. The eldest son's greatest desire is to ha ...

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Make It Mine - Customization as the Future of Luxury Essay Example for Free

Make It Mine Customization as the Future of Luxury Essay 1 â€Å"The things at Prada today are not well made, the fabrics are not as good, everything was much better in my time† Miuccia Prada I. Purpose of Research The changing landscape of the luxury industry challenges brands to find a new approach to reach out to their core costumers. Brands like Louis Vuitton, Gucci or Burberry are about to jeopardize their true customers and their image by overexposing themselves to a mass luxury clientele. Thus, a new approach must be found to bring back the feeling of true luxury, personal attention and to create a bond to their core customers. This paper’s purpose is to examine how luxury brands can adapt mass customization techniques in order to create a sustainable competitive advantage and bring back the notion of true luxury. Furthermore, it will be questioned if customization can harm a luxury brands image and status, taking into consideration the â€Å"anti-laws† of marketing, which propose to not pander to the customer’s wishes and to dominate the luxury client (Kapferer, Bastien, 2009, 64 f. ). The goal is to come up with a conclusion that provides luxury brands with a direction of how customization could be implemented and what benefits or challenges may come with it. II. From Class to Mass Looking at today’s luxury fashion market one does not have to be an expert like Miuccia Prada to see things have changed. While almost every established luxury brand started out as a small business with a tradition of unique craftsmanship, utmost quality, best service and limited quantities, those attributes are not necessarily true for many of today’s still existing luxury brands. Luxury brands have gone mass. This is often referred to as â€Å"the democratization of luxury†, which means 2 that luxury brands have opened themselves for a mass market. While back in the day luxury brands were the domain of the rich only available in selected stores or brand owned boutiques, brands today want to reach a wider customer range. According to Thomas, aggressive growth was not a priority until the eighties (Thomas, 2007, 238). However, growth quickly became the main objective and store expansions have experienced a boom in Japan, as well as the USA. The middle market customer was born. By expanding their assortment lines in department stores with lower-priced items, such as perfumes, small leather goods and cold-weather items, luxury brands became attainable. No longer were people intimidated to walk into a luxury boutique, they often became tourist attractions in capital cities. Luxury brands were intrigued by the sudden success. It just took a few logo-covered products, which were the middle class’s favorite item and sales and profits grew steadily. However, the rapid expansion also created one of the luxury brands biggest problems today. As banking analysts conclude, the greatest problem that luxury brands have created for themselves by going mass is financial instability. â€Å"Before its global expansion to the middle market, luxury was immune to economic cycles. The companies were small and catered to a limited old-money clientele [†¦] who shopped consistently and bought well. Luxury was a successful niche business. But when luxury changed its target audience to the cost-conscious middle market that shops when flush but stops cold when times get tough, it made itself dangerously vulnerable to recessions† (Thomas, 2007, 264). Another disadvantage from overexposing themselves is the loss of the traditional old money clientele, since their logos could be seen everywhere. Many brands jeopardized their exclusivity status along with their â€Å"well-crafted† message along the chase for higher profits, in order to keep the shareholders happy. The dilution of the luxury status peaked with the 3 introduction of e-commerce and outlet stores. In the first case it is very hard for a brand to create a luxury shopping experience, since the Internet is a generic and impersonal sales channel. In the case of outlet stores, brands are trying to sell their overstock, which has highly increased due to mass production. Not only is merchandise that was once available at a high-end boutique sold for a discount price, moreover some brands are producing some items solely for outlets (Edouard, 2006, 11). Assessing the six main facets of a luxury brand, which have been identified in a broad empirical study by Dubois/Laurent/Czellar and are considered to be global and most accurate, one can review the situation of the luxury market today. The six main facets are (Dubois/Laurent/Czellar, 2001, 8 ff. ): †¢ Very High Price (according to the absolute price (inter-categorical) as well as the price relative to other brands of the same category (intracategorical)). Excellent Quality (according to the processed materials as well as the assumed diligence of the manufacturing-process). Scarcity Uniqueness (expressed by a difficult accessibility and rarity). Aesthetics Polysensuality (creating through design, colors etc. a value experience that touches all senses). Ancestral Heritage Personal History (continuous branding in design, communications etc. ). Superfluousness (dominant perception of symbolic attributes †¢ †¢ †¢ †¢ †¢ compared to technical-functional ones). It is evident that at least two of the six facets, namely Excellent Quality and Scarcity and Uniqueness, are not fulfilled in many cases anymore. Industry experts suggest that the last true luxury brands that are living up to all the standards are Hermes and 4 Chanel (Thomas, 2007, 323). Hermes is the epitomization of luxury, which is highly due to the fact that the house is still making all its products by hand, sourcing the finest materials and using special design and production techniques that have been invented from the house’s founder over 150 years ago. However, there is another reason why Hermes is on top of other luxury brands: Customization. Unlike in most luxury boutiques, Hermes only receives a few handbags each season to sell them directly. However, this is the exception. The rule is that those handbags are just a display of options. The customer can choose the material (canvas, cowhide, reptile or ostrich), the color and the hardware and in case of the Kelly bag the seams (Thomas, 2007, 172). And then you wait for a product that is specifically tailored to your taste and needs. Obviously this is an experience that real customers highly value. The next chapter provides a brief overview about the luxury consumers today and examines the need to offer separate services for each customer type. III. The Luxury customer today â€Å"Today’s luxury consumer is different from the wealthy consumer of the past. † (Okonkwo, 2007, 65) As mentioned above, many luxury brands opened themselves for the middle-class customer. Silverstein and Fiske have extensively described the evolution and habits of these consumers in their book â€Å"Trading up† (2005). Amongst those â€Å"mass wealthy† consumers, the spending on luxury goods has increased tremendously due to a rise in real household income by 30 percent since 1970. Looking at the figures, four million American households had a net worth of more than $1 million by 2005 and the average spending increased up to 70% (Thomas, 2007, 239). Parallel to this the credit card debt reached its peak. What happened to all that money? Consumers 5 traded up and luxury brands catered to their new audience. While the old-money consumer had a deep appreciation for quality and craftsmanship, the new luxury consumer wanted to buy into the dream and show that they could. Logos came in fashion, and soon â€Å"It† bags with the brand’s logo plastered on them could be seen everywhere and on everyone. Interesting enough brands and designers seem to embrace this trend, as Marc Jacobs states: â€Å"When you look at Louis Vuitton, you see it is mass-produced luxury. Vuitton is a status symbol. It’s not about hiding the logo. It’s being about a bit of a show-off† (Thomas, 2007, 18). Although welcomed by the brands themselves, this is a development that does not please a lot of the old luxury consumers and luxury brands are about to jeopardize their core clientele. Besides the love for the logo there are other characteristics that come along with the new luxury consumers. These are a need for a quick trend turnaround, a disposable attitude and the experimenting and mixing of luxury brands with premium and fast fashion (Okonkwo, 2007, 66). Thus, these consumers are not loyal to one single brand but shop across the entire brand hierarchy, from Gucci to HM. And they are not recession proof. While in the past luxury catered to a limited old money clientele enough money whose spending habits have not been deeply affected by economic cycles, short-term stock market drops or the dependency of credit available, the new luxury customer is very sensitive to all those factors. The luxury market as we experience it today is an amalgam of mass production1, flashy branding, highly varying quality and heavy advertising. While this might work for the middle class market, educated, real luxury consumers cannot be captioned by such techniques. 1 E. g. all Gucci leather products are designed on a computer, by 2004 the entire Gucci group produced 3,5 million leather goods a year, with a production time of two to three hours for a basic bag. Louis Vuitton’s handbags are produced in an assembly line setting in China, where it takes two minutes to glue handles on two bags. As a comparison, an average size Birkin or Kelly bag takes up to sixteen hours, while a bigger one takes up to thirty hours (Thomas, 2007) (Purseleague, 2010). 6 This paper acknowledges the importance of these new customers for luxury brands in order to keep the shareholders satisfied and the need for luxury brands to grow and make profits. If brands would stop cater to this clientele, the losses would be tremendous, since the brands made themselves dependent on high volume sales. However, it must also be considered that such practices can and will jeopardize the old luxury consumers, the ones who support the brand even in tough economic times. Thus, this paper suggests an approach to return to older notions of luxury, namely superb quality, classic design, premium service and customization. In short, the ultimate luxury experience. IV. Back to the roots â€Å"Luxury fashion brands today are too available, everything is too uniform, and customer business is too pedestrian. † Tom Ford Looking back in the history of luxury, customization has been the starting point for many brands and has always played a vital role in the brand’s identity. Hermes started out as custom-made harness shop, catering only to the aristocracy. Likewise Gucci, which started as a saddlery shop in Florence and later specialized in small custom made leather goods and luggage, while Louis Vuitton started as a Malletier for French Royals. All had in common that made-to-order items were the focus of their businesses and they offered only a small product range. Another big part of the customization history of luxury and probably the embodiment of the ultimate luxury item is the haute couture dress. Fittings were done by the couturiers themselves and the garment was constructed for one’s own shape, height and comfort. When American society ladies could not make it to Paris, the Couture houses would sell their patterns to stores like Saks or I. Magnin and fittings were done in beautiful 7 private fitting rooms to convey the Paris atmosphere. Shopping in those department stores was an experience, an event, a pleasure and sales assistants were experts, advisors and friends. Customers chose their favorites, either at in-house fashion shows or during personal viewings, and an in-house seamstress would alter everything to make the customer happy and fit the garment perfectly. This was a long time ago. As Thomas, points out, luxury clothing shopping today is more an exercise of patience, with only a few pieces in the smallest sizes on the sales floor, mediocre service and long waiting times (Thomas, 2007, 5). Buying an $8000 dress directly from the rack is a relatively new phenomenon, evolving with the availability and democratization of luxury. Reviewing the history of customization in the luxury industry, the following points can be identified that cater to a true luxury experience: Craftsmanship, high quality material, luxury service and customization. Based on these findings, the following part of the paper will develop a framework of customization for luxury brands today. It should be emphasized that the approach of customization is not catering to the luxury mass clientele, but rather to the true luxury customer, to create brand loyalty and recreate the luxury experience in the current market setting. V. Customization in Today’s Luxury Market One’s striving for uniqueness and expressing their individuality has without a doubt reached a peak in the current society. Some businesses have recognized this development and reacted accordingly, such as Dell, Apple, Levis, BMW or even Ralph Lauren. Especially luxury consumers always had the need to feel the exclusivity attribute of a service or a product and require personal attention. Luxury customers today do not want to follow a dictate by a brand, they are independent in 8 their choices and want to be involved in the creative process. As one author correctly stated, the days of uniformity and sameness are over (Okonkwo, 2007, 249). While Okonkwo is advocating a â€Å"mass customization† approach, which means that customization for luxury brands is done in bulk and offered to everyone, this paper suggests an exclusive approach of customization. Although economies of scale still play a role with the exclusive approach, it is not promoted to produce customized products en masse. This again would take way from the notion of rarity and exclusivity and would not help luxury brands to recreate a luxury experience, which is the purpose of this paper. It must be mentioned that a few luxury brands currently offer customization as they call it, however this is not customization to a degree that satisfies a true luxury customer. Louis Vuitton for example offers a â€Å"customization/personalization† service on its website, where customers can choose different colors for stripes and their initials to be drawn on a brown canvas bag. The whole process is done online, which delivers no luxury atmosphere at all and the aesthetics are not living up to a luxury brand and neither the leather, nor the hardware or lining can be altered. â€Å"Real customization† is only available for travel pieces. According to Gilmore and Pine, two customization experts, there are four different approaches for customization and managers should evaluate each to offer best service to their customers. In some cases not every approach is possible. The following part of the paper examines each approach and the possibilities for a luxury brand to utilize it (Gilmore/Pine, 2000, 116). 9 1. Collaborative Customization In this approach a company is conducting a dialogue with customers, so that they can articulate their preferences and needs. The goal is to identify a precise offering in order to satisfy these needs and offer a tailored product. 2 2. Adaptive customization In this case a standard product is offered, that the customers can customize themselves after the purchase. An example would be a watch where one can change the wristbands, such as the Gucci â€Å"U-Play Interchangeable Lizard Watch†. Fig. 1 Gucci â€Å"U-Play Interchangeable Lizard Watch† 3. Cosmetic Customization 2 [†¦] on an Air France flight from Paris to London Jane Birkin pulled her Hermes datebook out of her bag and all her papers fell out. She groused about how the book needed a pocket. Besides her sat Jean-Louis Damas. He took her datebook and she got it back a few weeks later with a pocket stitched inside, which is still there today (Thomas, 2007, 189). 10 Cosmetic Customization is not about the product itself but more about the packaging, the advertisement of different attributes or benefits of the product. Thus, a standard product is packaged and presented differently for certain markets. This can become especially important a retail environment where customized packaging plays a big role. Personalization, like adding the customer’s name would be an example for a cosmetic customization. 4. Transparent Customization This approach is used when customers do not directly communicate their needs, but they are easily predictable or can be easily deduced. Customers are provided with goods or services tailored for them, without letting them know that they have been customized for them. This type of customization requires constant monitoring and a deep understanding of the customers needs. It challenges brands to come up with innovative methods of data collecting. Fig. 2 The Four Approaches to Customization 11 Besides the different approaches of customization it must be mentioned that customization can be applied throughout the value chain, but it implies a company open for innovative approaches and careful management. Customized? Development? Customized? Production? Customized? Retailing? Customized? Delivery? Fig. 3 Possible Value Chain of a Luxury Brand Since it would exceed the scope of this paper to discuss every possible customization process that could be applied by a luxury brand, the following part outlines a scenario of customizing a luxury handbag for exclusive customers, taking every step in the value chain into account. In the development stage of the product, the customer would make an appointment in a luxury boutique, or be offered to have a designated expert of the brand come by a place of the customer’s choice. It must be mentioned that customization should only take place in selected brand-owned boutiques, such as flagship stores and never on the internet or a non luxury shopping mall (e. g. Lenox). In the case of an instore appointment, there should be a private room or section that is solely reserved for customization customers, including catering of exquisite snacks and drinks to enhance the luxury atmosphere. Unlike customization that is offered online, the customer should actually have all the materials that she can choose from in front of her, so she can feel and smell the different kinds of leather, fabrics, linings, hardware etc. As mentioned above, polysensuality is an integral part of a luxury brand, thus all senses should be addressed. The brand should provide multiple options to choose from of materials, shapes and sizes. However, if a customer has a special wish, e. g. 12 a color that is not available in the presented selection or a special lining wish, the brand should be able to provide it. On top of that personalization should be offered. Customers should be able to have their name, a quote, writing etc. on the bag at every place they want it. Anya Hindmarch for example offers customers the opportunity to write a personal message in their own handwriting that is discreetly embossed on the handbag in silver or gold, prices range from $1300 $9. 500 (Okonkwo, 2007, 262). Unfortunately, this service is only offered online, thus customers can’t feel the materials and have definitely no luxury experience. When the customization process is finished, the brand should have special software to show the customer on a big screen a model of what the creation will look like, so that last changes can be made. The design must be sent to an atelier, preferably in the country of the brand’s origin, where skilled craftsman are working on the items. Each bag must be identified with a number, the craftsman who worked on it and the material it was made from. Naturally a customized piece has a longer delivery time, for a handbag approximately 6-16 weeks, depending on availability of materials etc. However, since a customized item is considered an investment piece, customers are willing to have a longer waiting time. After the item has arrived in the store, cosmetic customization can be made at the point of retail by the sales assistant. In case of a bag or travel item e. g. the brand could attach a charm or a customized name nametag in the bag’s color to surprise the customer and show special attention. The packaging of the customized item can also be tailored towards the taste of the customer (the in-store customization expert should be aware of customer’s preferences or be able to find out during the design process, referred to as transparent customization). Along with the customized item the customer should 13 receive a letter from the store manager, which addresses the customer directly and shows the brand’s appreciation. Having a personal delivery service that brings the item directly to the customer can customize the last part of the value chain. To create the ultimate luxury experience the brand could additionally send flowers, truffles or wine to show appreciation for the customer. The process of customization outlined above is not limited to bags and can be applied to almost every item, shoes, jewelry, travel items etc. Obviously customization is a laborious process, thus the question arises which advantages does it have for brand have and is all the effort worth it? The basic question â€Å"Do customized products bring additional value to the customer† was widely discussed in academic literature. The findings of the latest study by Franke, Keinz and Steger suggest that the higher the customer involvement with a product is, the more value customization adds (Franke, Keinz, Steger, 2009, 115). Assuming that a luxury product already requires a high consumer involvement, due to its high price and the â€Å"dream value†, it can be concluded that customized luxury goods are adding value to the customer’s purchase. Amongst all advantages the most important one is the closer contact and relationship to your core customers, and a personal identification with the brand. The customer serves as a co-designer and in-house consultant during the customization process. The brand can learn about their customers’ taste and tap into their intellectual property, which results in higher potential of future design success. Empowerment of the customer leads to a higher customer satisfaction, which results in repeated purchases, less comparative shopping and overall brand loyalty (Okonkwo, 2007, 252). Especially in a globalized luxury landscape brands can satisfy customers in different parts of the world and react to cultural taste differences. As a conclusion it can be said, that â€Å"benefits of 14 customization are contingent on characteristics of the customer, namely his or her level of insight into own preferences, ability to express those preferences, and product involvement† (Franke, Keinz, Steger, 116). Although the advantages overweigh, it must be noted that customization also imposes challenges on a brand, such as the integration of the customization process into already existing internal processes and the value chain. Operations must be changed, functional units for customization must be established and the brand must invest in human capital, in order to have experts on both the retail and manufacturing side. Many companies will have difficulties overcoming current practices, since most luxury brands are now owned by big conglomerates, where they face a wall of bureaucracy. Besides that the collection of personal data from customers is a highly sensitive area of customization. First, data collection and analysis are not a core competence of luxury brands and many companies just started to use special software. Thus, problems could arise organizing and interpreting the gathered information. Second, although it can help a lot with future shopping assistance and marketing, luxury brands should never store personal data without the explicit permission of the customers. VI. Marketing in an Age of Diversity It is a given that an exclusive offer like customization needs an exclusive marketing approach. Therefore, all common marketing practices, such as fashion magazine advertisement, blogs, online marketing etc. are not an option. Since this customization is a costly service, the right clientele must be targeted. Thus, this paper suggests three marketing approaches to reach the luxury core customer. The 15 first strategy is to approach luxury magazines that are not directly fashion related. The selected magazines would include, but are not limited to: †¢ †¢ †¢ †¢ †¢ †¢ †¢ †¢ †¢ †¢ FT- How to spend it Town and Country Palm Beach Illustrated3 Architectural Digest Robb Report Unique Homes Luxury Living Dolce Vita Elite Traveler Prestige Instead of placing bold ads in these magazines, the marketing strategy should focus on creating interest by subtle advertisement. This could include product placement in an editorial spread that has nothing to do with fashion, e. g. a bag could be placed on a designer table in Architectural Digest. Placing the product in a special section like â€Å"most exclusive picks of the month† would be another form of subtle advertisement. If the relations to a magazine are very good, the brand could have the magazine featuring a story about most exclusive luxury items and place the customization service in there. It is crucial that prices or places where the customization service is offered will not be communicated. The magazine should only provide a phone number that connects the customer to the customization department of the brand, where all information will be available. Furthermore â€Å"price upon request† is an effective tool to create interest and the notion that a product is in a top price range and only available for a few clients. 3 Palm Beach Illustrated Magazine is an award-winning regional luxury lifestyle magazine, appealing to the worlds most sophisticated and ultra-affluent audience. The magazines content reflects the many facets of sophistication that set the Palm Beach market apart and gives the community its unique brand of panache. Focusing on cutting-edge fashion, the social and philanthropic scenes, the celebrities and fascinating personalities, the exquisite estates and interiors, as well as the luxurious retail and travel opportunities available in this unique region. 16 The second marketing strategy would be an exclusive catalogue, in which the brand introduces its new service to selected clients. That this service is not available to the broad public must be clearly communicated. Naturally the catalogue must be printed on high quality paper and must feature only very creative pictures from one of the world’s best fashion photographer, such as Andrea Klarin, Raya or Steven Meisel. The catalogue should inform the customers about the customization process, as well as provide examples of customized bags. Since luxury customers today have strong values and principles, the catalogue should include where products such as leather and silk are sourced as well as the place of production. The catalogues would be sent to already existing top customers, whose addresses the luxury brand should have in their data storage. Magazines such as Prestige, which only have subscribers over a certain net worth (starting at $2 Mio. ) could provide additional addresses of future customers. The catalogue must convey a luxury feeling through materials and aesthetics, so it does become a decorative book more than a disposable item. The last part of the marketing strategy would be an invitation only event that can be held in the best hotels of strategically important cities. With approximately 150-200 guests, the brand would exclusively introduce the customization service to their most important clients and high-society people of the city in a glamorous atmosphere. The brand could show a video about their history and heritage, leading the consumer back in the days when customization was the starting point of the brand. Exquisite catering and entertainment must be a part of the event, as well as a small fashion show that shows the brand’s latest collection with some of the customized items. The brand should have a customization expert on site, so if guests have questions about the service there is a person helping them directly. 17 VII. Financial Analysis The attached excel sheet outline a one-year cash flow plan for setting up the customization service in a first tier city flagship store. The $500. 000 start capital are sponsored by corporate. Travel expenses include travels to other flagship stores, the manufacturing site or to customers, who are out of town. As mentioned before, customized products do not impose any inventory costs on the stores. It is assumed that corporate takes over most advertising costs, however stores must support local advertisement, which can be seen in the expenses. Income taxes are assumed to be 25 percent of the sales, based on the information that in the US income taxes range from 10-35 percent. The sales figures are derived from the following price points of merchandise: Between $9. 000 and $85. 000 for a customized bag, $800 $5000 for customized shoes and $15. 000 100. 000 for customized travel items. Prices depend on leather, hardware, other materials such as lining and complexity of production. The high price points are set deliberately, to keep away non-enthusiast and protect the exclusivity of the service. The predicted sales figures are more conservative at the introduction phase of the customization service but pick up by the end of the 12 months, leaving the store with a profit of $648,700. 000 at the end of the year. December is supposed to have the highest sales figures, due to holiday business. VIII. Conclusion: Does Customization Take Away a Brand’s Authority? One reason why many brands are reluctant to change their current practices when it comes to customization is their fear of losing brand authority. As Okonkwo put it correctly, it is argued that if brands provide their customers with the tools to customize their products, they might lose their superiority appeal (Okonkwo, 2007, 248). Marketing guru Kapferer advises luxury brands to â€Å"Not pander to their 18 customers’ wishes† and to â€Å"Dominate the client† (Kapferere/Bastien, 2009, 64 f. ). However, looking at the roots of most luxury brands, with customization as their starting point, this advice seems to be outdated and ignorant to the trends in current society. Due to the latest development in the luxury markets, which have extensively explained above in chapter II- IV, denying customization to the customer seems to be narrow-minded and can seriously damage the brand on the long run. Since customization as discussed in this paper is not a means to please the masses, but to gain back the true luxury consumer who seeks an exclusive experience, the argument that the brand loses its superiority status is not applicable. The purpose of research was to examine if luxury brands could use customization in order to win back core customers and regain a luxury status. It can be concluded that with the right marketing approaches as well as with a management that is open for innovation, customization can be a great tool to optimize customer satisfaction and add value at every part of the value chain. If customization is executed correctly, it can change the luxury landscape to a situation where not only Hermes, but other brands with a long tradition of craftsmanship can be considered true luxury again. 19 References M. Edouard (2006), Revamping Luxury: Mass Customization Applied to the Luxury Goods Market. MBA Thesis, Massachusetts Institute of Technology. N. Franke, P. Keinz, C. J. Steger (2009), Testing the Value of Customization: When Do Customers Really Prefer Products Tailored to Their Preferences? , Journal of Marketing Vol. 73 (Sept. 2009),103-121. J. Holusha (1996), Making the Shoe Fit, Perfectly; Companies Use Technology to Sell to a Market of One, The New York Times. J. N. Kapferer, V. Bastien (2009), The Luxury Strategy – Break the Rules of Marketing to Build Luxury Brands. London: Kogan Page. P. Zipkin (2001), The Limits of Mass Customization, MIT Sloan Management Review, Spring2001, Vol. 42 Issue 3, p81, 7p.

Advertising And The Super Bowl Essay example -- essays research papers

Every year, millions of viewers from around the world tune in to watch one of the most exhilarating events in sports unfold--the Super Bowl. The one-game, winner-take-all contest for supremacy in the National Football League has grown into more than just a football game opposing the best teams of the NFL. It has become the premier event for new television advertising. With half of the ten, all-time most watched television events having been Super Bowls; networks are able to sell precious seconds of airtime to large companies for millions of dollars. As we move into the 21st century, publicity for the game’s commercials has come to rival that of the game itself. Since it’s beginning, the Super Bowl has drawn top sponsor dollars and high television ratings. But there are two key events that are linked to the phenomenal rise seen in Super Bowl advertising to what it is today. In 1969, Joe Namath led his New York into Super Bowl III, where they knocked off the Baltimore Colts in one of the most shocking Super Bowl upsets of all time, giving the American Football Conference credibility and causing Super Bowl ad rates to skyrocket. Fifteen years later, in what is widely accepted as the most famous Super Bowl spot of all time, the Apple Computer was introduced, making it a household name and setting a new standard for Super Bowl advertising (Lohse 14).   Ã‚  Ã‚  Ã‚  Ã‚  The incredible climb of Super Bowl advertising is most clearly shown by the current prices for airtime. In last year’s Super Bowl matchup between the New York Giants and Baltimore Ravens, companies paid CBS close to 2.4 million dollars for a thirty second slot. That amounts to over 75,000 dollars per second. CBS also heavily promoted and aired the show: â€Å"The Super Bowl’s Greatest Commercials,† the night before the big game. â€Å"The Super Bowl has become a phenomenon in and of itself for commercials. It provides a breeding ground for advertiser competition and creativity† (Simmons 18). It is the true test of successful advertising. Prestige, worldwide attention, and the desire to increase sales are some of the most obvious reasons companies want to have their ad shown during the Super Bowl. But there is another advantage that can come out of having your name or product aired during the big game. Free publicity. The social factor of public fascination with Super Bowl advertisements can crea... ...ers and viewers as possible. By bringing a more diversified market that not only follows football, but also ads, they have accomplished exactly that (Lefton). Works Cited Posman, Adam. (1-24-01). Bully for the Super Bowl? INT Media. {On-Line}, xx. Available: http:// www.clickz.com/media/agency_stat/article.php/835871 Lohse, Deborah. (1-22-01). The Real Super Bowl Competition Is Among Ads. Mercury News. P.14. Blakehorne, Dana. (1-17-2001). Advertising During The Super Bowl: A Mixed Bag. E-Business Report. {On-Line}, Available: http://www.clickz.com/ebiz/ebiz_report/article/ pnp/835901. Bentman, Hillary. (1-26-2001). Dot-coms benched for Super Bowl kick-off. The Daily Free Press (Boston U.) p.7. Geddes, Darryl. (1-22-01) Corporate game plans for Super Bowl Ads. Cornell University Newsletter. P.3 Goldberg, Marvin. (1-5-01). Advertising during the Super Bowl can be prime-time blunder. Penn State University College of Business Administration, vol.11, p.15-16. Lefton, Terry. (2-10-99). It Ads Up. Sport, vol.90,i2, p.26-27. Simmons, Mark. (2-7-2000). Super Bowl: Sports vs. Advertising. Ask Men, vol.8,i10, p.18-20. Ryan   Ã‚  Ã‚  Ã‚  Ã‚  

“Lord of the flies” by William Golding Analysis

Choose a novel in which the novelist makes effective use of symbolism. Show how the writer made use of this technique to enhance your appreciation of the text as a whole. In your answer you must refer closely to the text, and to at least three of symbolism, theme, structure, or any other appropriate feature. â€Å"Lord of the Flies† by William Golding Have you ever imagined being stranded on a fictitious tropical island? , Or how about waking up one morning with a group of children on an island and finding out there is no sign of adult life? In the book â€Å"Lord of the flies† by William Golding these circumstances come true as a group of young boys are stranded on an island as they face their fight for survival following a plane crash. The boys face a tough task on the island as they face the expectance of the unknown. The first sign of symbolism in the book is when one of the little boys, also known as ‘the littluns', tells the group that he saw â€Å"A snake-thing. Ever so big†. This puts the group into an uproar about how some sort of beast is lurking on the island. Also you can read Analysis July at the Multiplex Being holder of the conch, Ralph tries to calm everybody down by saying â€Å"he must have had a nightmare†, but Jack just has to pop in stating that â€Å"if there was a snake we'd hunt it and kill it. During the night of the boy's search for the beast, Jack claims to have seen it. The following morning he calls a meeting and lets everyone know that there is really a beast. The beast a creation of the boys' minds, reflected as the most frightening object ever. The â€Å"beast† was slowly transformed from a bear to a flying, invisible, living thing, which eats everything in its way, especially human beings. It holds fear in the most terrifying way causing the end of the book to develop like it does. Although the beast they imagine doesn't exist, they flinch at the thought of the beast. This changes their behavior; they are so scared that they do not wander alone in the jungle. This fear, which the beast causes in the boys, allows Jack to keep his tribe under his command by creating an image for him. He is looked up upon as someone gutsy and strong, not scared of the beast unlike everyone else. The fire on the mountain is a symbol of escape and hope, and used as a signal for attracting the attention of passing boats/planes which might rescue them. Ralph introduced this idea in an attempt to establish a shift of kids for the maintenance of the fire. Towards the middle of the book, the shift wasn't followed, resulting in the fire being put out. It is easy to understand that when the fire burns high the boys have a high sense of hope of being rescued, but when the fire burns low because of neglect there is a low sense of hope and depression affects them all. Despite all of Ralph's attempts to keep the fire going throughout the book, Jack's authority is too strong and with the tribe Jack formed, Ralph is forced to let it burn out since he has no one to take care of the fire. The lord of the flies is a pig's head on a stake used as a sacrifice for the beast. It is given this name for the swarm of flies, which surround it. Jack believes that by giving the beast some food, the beast will not bother his tribe. At one point in the novel, it appears to be talking to Simon defining what is evil and what is good. This conversation inspires Simon to go to the mountain to find the beast. He realizes that the beast does not exist and this leads him to his death when he is brutally killed by the other kids because they thought he was the beast. The scar symbolizes a wound caused by mankind upon an untouched natural island. It is the place where the airplane crashed on the island. It plowed through the thick jungle, creating an area of chopped-down trees and shrubs. This is the place where Piggy and Ralph first met. Piggy introduced himself and became Ralph's companion. Read also Analysis of Characters in Flannery O’Connor’s â€Å"The Life You Save May Be Your Own† Close to the scar is the pool that Ralph and Piggy find the conch in. The conch is an symbol of peace, organization, and honesty for it has an authority which Ralph created at the beginning of the book. The conch is used to establish order in the boy's meetings because whoever has the conch, has the right to speak. The conch gave order in a world without grown ups and, like the law, it was respected, but when the kids realize that there was no punishment for disobeying it, they took advantage of the freedom to rebel against it. In the end of the book, when the conch is destroyed, Ralph is forced to give up and, with him; all the desperate attempts to be civilized are pointless. Golding presented numerous themes and basic ideas that give the reader something to think about. One of the most basic and obvious themes is that society holds everyone together, and without these conditions, our ideals, values, and the basics of right and wrong are lost. Golding is also showing that morals come directly from our surroundings, and if there is no civilization around us, we will lose these values. There were many other possible secondary themes I noticed in the book such as people will abuse power when it's not earned, When given a chance, people often single out another to degrade or improve their own security, You can only cover up inner savagery so long before it breaks out, given the right situation, It's better to examine the consequences of a decision before you make it than to discover them afterwards and the fear of the unknown can be a powerful force, which can turn you to either insight or madness. One thing I found interesting about this novel was I recognized that we must study and compare the characters of Jack and Ralph to understand Golding's meaning of the novel. Once the author lets the reader find the characters of similarities and differences it lets them understand Jack's and Ralph's rivalry. Golding tries to tell us a lesson of staying in a civilized society and not entering the dark and gloomy society. Watch the people around you for the people closest may be the people about to destroy civilization and the chance of being saved in this case. The Lord of the Flies† has so far been the one of the most interesting books I have ever read. The book is extremely addictive and written very cleverly, it did not take long for me to get into and finish it. Golding is an author with deep thoughts and a good understanding of human nature, which was very noticeable throughout the novel. I felt the novel was certainly both entertaining and educational. Entertaining in a way that the book is packed full of death, torture and most importantly, realism. Reading this book made feel as though I had my own character role in my mysterious exploration of the unknown. The educational side of the book I think was being on the adventure. What you learned from your experience. It lets you see what kind of issues you would have to handle or face up to if you were on the island with the others. If I was to trapped on an island now I think actually reading Lord of the Flies who fill me with experience and ideas to take me through my fight for survival.

The Best Exposure Of Rocks - 992 Words

The best exposure to of rocks can be seen in road cuts, because they the great variety in the rock types and formations within the area. Stray fragments of rocks can be found in mass quantity alongside the river, held back from the road by barriers, or as a cut face that is parallel to the road. You can clearly see the different intrusions along the roadside, dikes running along crevices, and many instances of solid rock blasted in order to clear a way for the road. These mass capacities of the same rock are plutons that have been uplifted over geologic time1. Tonalitic plutons consisting of primarily granodiorite and quartz are all over the Cascade Range, forming the Grotto/Index (~25m.y.) and Snoqualmie (~18m.y.) Batholiths of common rock types. More recent Swauk sedimentary structures are seen as overlap from the nearby Blewitt (formerly Swauk) Pass region, likely formed as result of the last ice age1,2,5. These sedimentary layers fade out deeper into the mountains, as the igneous intrusions become more predominant within the range. White and black-grained diorite is common and clearly identifiable as well as amphibolite if looking around the Wenatchee or Skykomish River where it has been broken, carried, and eroded to land on its banks (figure 5). Biotite schist, hornblende, and quartz intrusions are not uncommon, seeing a new kind of whether solid or with distinct dike intrusions at each roadcut.5 Location specific granites have been mined as well as gold and silverShow MoreRelatedCompetition With Other Organisms : A Biotic Factor That Influences The Distribution Of The Chitons On Rocks1452 Words   |  6 PagesCompetition with other organisms increases down the shore, and is a biotic factor that influences where the snakeskin chiton are distributed. The main reason for competition between organisms, is living space on rocks. 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